Donations to charities take the place of promotional Christmas gifts
Roosendaal – This year, ABF decided on different Christmas gifts. No bottles of wine and presents for customers, but the entire budget was donated to support charities including World Wildlife Fund and War Child.
The bearings and electric motors wholesaler sent their clients a personal Christmas card and newsletter and asked them to vote for their favourite charities. A large number of them voted online last month. “We had many positive reactions to this action,” says Arjen van Beek, Marketing Manager at ABF.
“Our colleagues also donated part of their bonuses to the charities. We want to thank them all”, says Arjen van Beek. As a result, the great amount of EUR 8,627 went to WWF, War Child and Animal Aid Unlimited.
“When the news about the ongoing bushfires in Australia reached us, we could not ignore this,” said Arjen van Beek. That is why at the beginning of January another EUR 1,000 was donated to the Australian branch of the WWF for the protection of koalas.
More information about the projects supported by ABF can be found on the ABF website: www.abf.store.
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