Bearing Application World – international digital trade fair for rolling bearing technology


The Corona pandemic has once again accelerated the digitalization of the industry. Now it’s time to find innovative solutions for trade fair concepts and initiate exchange within the industry. The BAW shows how.

Almost every sector of the economy has been transformed by the Corona pandemic. The Steinbeis- Transferzentrum Wälzlagertechnik, which specializes in services and solutions in the field of rolling bearing technology, is responding to the changed circumstances with the concept of the Bearing Application World (BAW): BAW will take place for the first time from October 26th – 28th, 2021 – a digital trade fair from and for rolling bearing industry. Exhibitors and visitors can look forward to current and future-oriented topics and solutions related to rolling bearing technology. The program includes presentations by experts as well as virtual booths and a virtual networking lounge. With the slogans “Application – Operation – Solution”, the BAW combines research and practice and primarily addresses companies in the international rolling bearing market, employees and researchers who are interested in the current developments within the industry.

Digitalization of the rolling bearing and exhibition industry

“I am sure that the trade fair business will not be the same after Corona as before,” says Dominik Helfrich, head of the Steinbeis-Transferzentrum Wälzlagertechnik. “Therefore, we combine the advantages of a physical trade fair with those of a virtual one. This is a challenge we are happy to take on.” Virtual trade fairs are often unfairly met with prejudice, he said, instead the focus should be on the advantages of digitalization. Comparing virtual and physical trade fairs directly, is problematic, he says. Thanks to the latest technical possibilities, the BAW trade fair platform offers space for entrepreneurs, exhibitors and speakers to present their products, solutions and services in order to reach an international audience, no matter where the interested parties are at the moment of the trade fair. The time component is also more flexible here – the trade fair platform will also remain open “on demand” at least until November 9th, 2021.

Thematic days with specialist presentations

Each day of the BAW focuses on a core topic of rolling bearing technology, with various exhibitors supporting the program with their expertise. The first theme day, “Measuring and Inspection Technology for Rolling Bearing Components,” will include a presentation on profile and roughness measurement of rolling bearings by Robert Schmidt of T&S Gesellschaft für Längenprüftechnik mbH. Prof. Dr. Stephan Sommer from the University of Applied Sciences Würzburg-Schweinfurt (FHWS) will talk about new bearing systems in mechatronic drive trains. Innovative solutions for “Rolling Bearings in Windpower” will be presented by SKF GmbH, among others, with a stand webinar and technical presentations. Thomas Peuschel will complement the program with a presentation on experiences and examples related to White Etching Cracks (WECs). The last day of the BAW is dedicated to “Electrical Current Passage and Lubricants.” The University of Applied Sciences Würzburg-Schweinfurt as well as other companies from the industry will contribute their scientific expertise through lectures on electrical engineering.

Focus on exchange: The BAW Community

“We aim to establish BAW as the leading virtual trade fair in the rolling bearing industry and create a community from this trade fair platform that refers to research but clearly has a practical focus.” In parallel to the virtual trade fair platform, the exhibition booths and

Dipl.-Ing. (FH) Dominik Helfrich

the technical presentations, there will be an online networking lounge. In various areas, participants will be able to exchange information about various topics spontaneously and without obligation via audio, video and chat functions. In addition, exhibitors and visitors will have access to the BAW Community, which offers the opportunity for exchange even before the trade fair begins.

Schweinfurt, the capital city of rolling bearings: three good reasons

There are good reasons why Schweinfurt was chosen as the location for BAW: Two of the leading manufacturers in the rolling bearing industry are represented here with production sites. As a result, many small and medium-sized companies are located here, as suppliers and service providers, which are closely linked to the rolling bearing industry based there. The University of Applied Sciences Würzburg-Schweinfurt (FHWS) is also oriented towards the industrial location of Schweinfurt with its courses of study. The FHWS is one of the largest universities of applied sciences in Bavaria and trains the engineers of tomorrow. In addition, the university offers a master’s degree course called Product and System Development with a focus on rolling bearing technology, which is unique in Germany. Interested persons can find out more about the wide range of education opportunities at the FHWS booth.

About STW

The Steinbeis-Transferzentrum Wälzlagertechnik offers high-quality services and solutions in the field of rolling bearing technology. The service portfolio includes failure analysis, product validation, consulting and design of rolling bearing applications. The Steinbeis-Transferzentrum Wälzlagertechnik is directed by Dipl.-Ing. (FH) Dominik Helfrich and Prof. Dr.-Ing. Stephan Sommer.