Özevren Rulman A.Ş., one of the largest bearing distributor companies in Turkey, has always prioritized supplying manufacturers and end-users directly as its main strategy. This approach led to the establishment of branches in key industry locations with significant industrial activity. With its Head Office, European Side Coordination Center, Logistics & Operation Center and 5 branches with a combined storage capacity of 12,000 square meters, Özevren Rulman A.Ş. stands out as the regional leader in terms of local network, logistics, and capacity.
Recognizing the need for customized solutions to reduce production costs, increase efficiency, and enhance Total Cost of Ownership (TCO), the company has launched Özevren Teknik Makina. While bearings, reducers, linear products, chains, belts, and other power transmission products constitute the core of its product portfolio, Özevren Teknik Makina was brought to life to offer customized solutions and more technological equipment to its partners.
We discussed the transformation of the new activities with the General Manager and CEO Talar Markaroğlu and Sesil Markaroğlu.
Özevren Rulman A.Ş. has a well-deserved reputation in the bearing and power transmission industry for many years. What were the motivating factors behind establishing Özevren Teknik Makina A.Ş.?
Thank you for your kind words. As Özevren Teknik Makina A.Ş. we’re proudly one of the most respected, reliable and strongest brands in the Turkish bearing industry. We can say that bearings are one of the most critical and indispensable intermediate products used in the industry all over the world. Similarly, bearings are indispensable items of the industry in Turkey.
The market we serve has a highly competitive structure and we work in a highly dynamic environment. According to a report I’ve seen recently, 80% of companies established in Turkey are closed within the first 5 years and the average lifespan of companies is around 25 years.
In this regard, only those who know their job best, love and respect the most can be a part of a journey that will last for generations. As Özevren Rulman A.Ş. we have become a company which serves the sector and add value by constantly growing in a balanced manner for more than 40 years. We have the invaluable experience and hard-earned pride that this brings with.
As a result of analysis of the business trends, our experience has shown us this: In the market; there is a growing need for companies which position themselves as customers’ solution partners and can quickly respond to their expectations. New expectations require more detailed information and support by specializing with a sector-focused approach.
This was our basic motivation behind the establishment of Özevren Teknik Makina A.Ş. We want to find fast, efficient and long- term solutions to customers’ problems. The added value that Özevren Teknik Makina A.Ş. will create can be briefly summarized with this strategy.
Today while it seems very easy to access information; we are very well aware that accessing accurate information is more difficult and costly than ever.
In addition to providing quick and simple solutions to day-to-day problems, we want to provide in advance support in areas that our customers cannot foresee with an approach that we can describe as “preventive medicine”.
What kind of products and services will it offer? Which sectors and markets do you aim to reach with these products and services?
As I just mentioned, it would be more accurate 
to position Özevren Teknik Makina A.Ş. as a supporter and solution partner of our companies that produce in Turkey, we call them the dynamo of production. We want to move forward in a sector-focused manner and specialize in different sectors that we have selected and see big potential. We follow a strategy of becoming a crucial solution partner in the Turkish Industry. Of course, we are aware that this is a long-term project. When we closely look, we see our industry often competes with the world’s leading companies in their fields, sometimes they collaborate with biggest ones. We believe, the need for those companies to have more holistic solutions will gradually increase in order for them to keep up with the global competition.
We analyze problems customers face and generate tailored solutions. Each problem and each solution will accumulate in an ever-increasing pool of knowledge, and over time, we will have a memory that can offer solutions to similar problems much faster.
For example, if there is a chronic malfunction experienced by our customers, we will also offer options on the most optimum bearing arrangement while solving this malfunction. We will create business processes in which we will review together with our customer in order to reduce total costs.
During these processes, many of our services, from product supply to field supervision, will improve over time. As I said, these will become much more efficient over time, we wanted to take the first step without any more delay.
Özevren Teknik Makina A.Ş. in what location and in what kind of structure?
As Özevren Rulman A.Ş. we have 5 branches on different locations all over Turkey
and we are one of the most accessible companies with our widest network. Özevren Teknik Makina A.Ş. will be able to reach our customers from all these locations. As human resources, we have an experienced staff, mainly engineers, who know the problems and aware of the expectations of the sector. Our primary principle will be accessibility and a free from bureaucracy in this field.
As a part of our long-term strategy mentioned above, we are also proud to share some good news that we will move our Headquarters to its new location.
We’ve just hired a new place with 900 m2 in total space in Acarlar Plaza in Istanbul / Kavacık. As of September 1, 2024 we have started our activities in our new headquarters and it will be referred as GENERAL DIRECTORATE of ÖZEVREN RULMAN A.Ş.
In order to meet our customers’ expectations in terms of faster delivery times, our current location in Orhanlı- Tuzla will be transformed into a Logistics Center. This center will be serving much faster in terms of logistics and we’ll strengthen our logistics capacity. Our Orhanlı-Tuzla campus will referred as LOGISTICS & OPERATIONS CENTER.
What kind of goal did you set for 2024? Could you share your business agenda?
We decided to move forward with sector focused strategy for years 2024 and 2025. Many sectors in Turkey are globally strong and have a large production capacity, we know this. We are one of the leading countries in Europe in many sectors we focus on.
However, we also see that there is still a long way to go in terms of using the right technology in the most efficient way. In general, our country has a work culture that is not resistant to changing technologies and can adapt quickly.
We have seen closely that some companies have come a long way to complete this transformation when they believe it is ecessary. We’ve decided to focus on various sectors in order to both support these companies and encourage all other companies in the same direction. Since the beginning of this year, we have visited almost all the major companies in our focused sector and we aim to reach the rest till the end of the year. We want to be the first company that comes to mind when in the field of bearings and technical solution.
Özevren Rulman A.Ş., which has the strongest bearing stock in Turkey is our biggest supporter. Additionally, we will be explaining our current products and services at the fairs we will attend in the last quarter of 2024.
Could you detail your product groups? How do you contribute to increasing efficiency and quality in factories?
Our main product group is bearings, bearing heating devices, seals, belts, couplings, chains, gears, etc.
The products we offer minimize downtime that causes unplanned costs and contribute significantly to the efficiency of factories. In addition, we ensure maximum efficiency from bearings with Arcanol greases produced only for bearings.
With segmented spherical roller bearings in critical fan bearings or critical conveyor bearings and similar products, we can significantly shorten bearing replacement times and minimize costs.
In general, our approach is to support manufacturers in making long-term and predictable production plans and to prevent unforeseen costs.
What kind of services will you offer for after-sales customer satisfaction?
By offering Field Supervision service, we provide our customers with field support service from the most reliable and knowledgeable source. We know we need to be solution-oriented and offer fast service without creating bureaucracy.
We have an understanding that the structure we have established will always be flexible according to the demands of our customers. We can make the necessary changes anytime. There is another important point that I would like to underline: One of the critical issue is using original materials.
Unfortunately, we have seen and continue to detect many defective products in the field we are authorized distributor of. And I would like to state that we attach great importance to this issue. Perhaps this issue could be the subject of a separate interview.
As a result of our sensitivity on this issue, one of the important parameters of customer satisfaction has been the complete elimination of our customers’ concerns about the products we sell, whether this product may be defective or not.
Using defective products unknowingly or consciously is one of the heaviest setbacks to our country and our economy. Our most important request from our customers is to carefully investigate the source they purchase and make sure they are authorized distributors.
We also provide training to our customers to prevent potential work accidents and downtime.
Our goal is to keep large stock of special bearings used in specific sectors and to provide instant service on 7/24 basis in case of sudden factory stoppages. We already are taking firm steps towards this goal.
If support is requested from us in terms of assembly of large bearing items we will be providing supervision service in this field and eliminate risks that may arise due to assembly errors.
What is your message to the industry?
As a sector all together; we believe we should improve continuously day by day, learns new solutions and transfers this knowledge to the field. In this way, we can meet at a point where we are constantly learning, developing, making significant contributions to our industry and creating added value.
In today’s world where accessing accurate information is so valuable, being able to provide added value to our valuable industrialist friends is our company’s greatest source of motivation.
Walking hand in hand with the industry is the most invaluable goal for us.
More information can be found here.
