PFI Group, Inc. recently opened its 10th RDC (Regional Distribution Center) in Melbourne, Australia, taking another relevant step in its international expansion strategy. The American group (with HQ in Miami, USA and production in China) is already notoriously present in Latin America, with RDCs in Argentina, Bolivia, Brazil, Chile, Colombia, Mexico and Sales Office in Panama, but also in Europe with its RDC in Rotterdam, the logistics hub for all European sales. Current global footprint also includes an RDC in Turkey and the Master Distribution Center in Shanghai.
As stated by Rami Chirila, Global Sales Director, “PFI’s choice of opening this new RDC in Melbourne was a well thought out decision that came as a natural step in our company’s strategic growth plan. PFI is not new to the Australian market, the brand has been successfully present for many years in Australia and we hope our Australian customers will value our efforts of physically taking the product closer, eliminating the hassle of importing procedures and establishing a single commercial point of access for our full bearing range.”
PFI has been on the global bearing market for more than 26 years, producing and delivering high performance, reliable products, based on American expertise and according to the most stringent international manufacturing standards.
Well-reputed for its original rotating electric bearings, the current portfolio has been significantly extended to more than 2.200 SKUs, suitable for numerous automotive (light and medium duty, motorcycles, ATVs etc), agricultural and industrial applications. “Our vocation for service and the determination of making this vocation tangible, by implementing a highly efficient network of RDCs, has been instrumental for our success“, says John Cali, CEO and founder of the company.
Indeed, PFI’s market consolidation and constant internationalization are due to values such as customer proximity and seamless service, which are the backbone of logistics excellence. PFI’s rigorous selection of every RDC’s location is another differential factor that has allowed the brand privileged access to specific market knowledge, which has, in its turn, fueled the global product portfolio.
“Being in Australia will allow us to take a really in-depth look at the market and prepare customized solutions for our local customers. We know the market is highly competitive and we are confident that this new project will yield positive results in the short term. If you have the right quality and the necessary drive, nothing beats the power of being close to the customer.”